Music Business:
Workshops & Lectures

The Business Side

Artist Development and Career Roadmap

Short affordable workshops for musicians, producers, artist managers.

All the essential knowledge you need to gain genuine fans and attention from the industry. Learn how to make the most of social media without the 'cringe factor', what to prioritise and what not, and how to deal with copyright and legal issues that could derail your career just when it was getting started.

Session 1

Hobby or Career - How To Make It Work

1. Online 'experts' give terrible advice, but it's not always their fault.
2. Essential things you need to know about copyright, contracts and your legal rights.
3. Financial support and early budgeting.
4. Paying for PR is a mistake.
5. Genuine fans and connections, building your team.
6. Obstacles to expect and traps to avoid.
7. Practical steps to take immediately.

Saturday 15 March 2025

Session 2

Creating And Growing Your Fan Base

1. Familiarity + Reputation = Trust = Value.
2. Branding for people who don't like the idea of branding.
3. Growth Hacking (online and offline): creative strategies to achieve your goals on a minimum budget.
4. Finding focus and motivation.
5. Practical steps to take immediately.

Next date to be announced soon

Session 3

Social Media For Musicians & Producers (No Cringe)

1. What is the point of social media, really?
2. How to be on every social without making a single post.
3. Being a content creator is NOT required.
4. The correct way to use social media and how to tell if it is working.
5. Paid promotion to avoid and oother mistakes that EVERYONE makes.
6. Finding focus and motivation.
7. Examples and ideas to get you started.

Saturday 8 March 2025