MMBE Diploma

'Managing a Music Business Enterprise' NCFE Certificate

LSS / Courses / Music Business / MMBE Diploma

Managing a Music Business Enterprise (MMBE) Diploma

If you are already working with music in some capacity and need to get a better understanding of 'the big picture' to move forward with your career, this course is for you.
Complete beginners can also join (after attending an interview) but must be prepared to put in the time and effort required for a course at this level.

Learning Outcomes

There are many ways you can turn your passion for music into a job: throughout the course you learn how to identify a market and a business opportunity, and how to make it work financially. Whether your business is your own songwriting career or the next Beats / iTunes / Deezer... you should know how to attract investors and get funding for your business when you need it.

Every week guest speakers share their knowledge with the class

From one week to the next you learn about the difference between artist management and management companies, how a record company operates, how it is different from being a publisher, how to licence music for movies and videogames, what kind of deals are available to artists, what kinds of contracts do you need to understand, what kinds of royalties are collected by whom, how do you set up a business based on live music, how to market and promote music in the digital age.

You also learn about legal agreements, promotion, digital marketing, and all the services, tools and trade associations that you will need to be familiar with.

Units and Course Content

The MMBE Diploma is made of thirteen distinct Units, each one dedicated to a specific area of the Music Business, and is delivered over a time-frame of approximately four months.

Each Unit is also available as a short course.

Click on the Units below for more details

01 - Supply chain and revenue streams within a music business enterprise

U-0401: Supply chain and revenue streams within a music business enterprise

Introducing the music industry supply chain, its key revenue streams and income generated by intellectual property rights, music business services and live music promotions.

  • The artist - recording and compositions
  • The service sector - management, live, legal, financial
  • Copyright and rights management - record labels, publishers, collection societies
  • Revenue streams - evaluating potential income sources
  • Business structure and types - sole trader, partnerships, limited companies
02 - Establish a route to market for a music business enterprise

U-0407: Establish a route to market for a music business enterprise

  • Identifying different routes to market including distribution, retail, manufacturing and merchandising
  • Retail and distribution for recorded music - physical and digital
  • Merchandising - deals, distribution and retail
  • DIY - self release, registration process and product management
  • Business to Business - licensing, brand association and new markets
  • Agreements - Retail, distribution, multiple rights, 360⁰ (full business) licensing deals
03 - Record label infrastructure and revenue streams

U-0412: Record label infrastructure and revenue streams

  • How music businesses can generate income from recorded music, examining established structures and new opportunities
  • Market overview
04 - The music publishing business

U-0413: The music publishing business

  • How publishing companies are structured and revenue streams available to publishers and/or writers
  • Market overview - the publishing industry
  • Key departments and functions within a publishing company
  • Record company models and agreements - contracts and revenue
  • Self publishing - options and alternatives
  • Setting up a publishing company - incorporation and planning
05 - Live music, promotion and events

U-0411: Live music promotion and events

  • An overview of live music business and promoting live shows as a music enterprise
  • Live music supply chain - promoters, agents, tour managers
  • Financial considerations - costing an event / tour support
  • Marketing and promoting live music - planning and budgeting
  • Event production - stage plans , technical requirements
  • Legal - contracts and agreements
06 - Artist Management and Management Companies

U-0409: Artist Management - the role of the Artist Manager

  • The responsibilities of artist managers within the music industry and their role within the supply chain
  • Key roles and responsibilities of an artist manager
  • Working with suppliers - legal, PR, tour managers
  • Building and co-ordinating a team
  • Marketing and promoting an artist

U-0410: Artist management companies in the music industry

  • Business models for artist managers and the legal framework of management agreements and contracts
  • Management companies in the music industry - comparative with sole traders
  • Developing routes to market for artists - product release, merchandising
  • Revenue streams and business models- commission, rights ownership, partnerships
  • Management agreements - Term, territory , commission , royalties
07 - Music licensing and synchronisations

U-0414: Music licensing and synchronisations

  • Overview of music licensing and synchronisation strategies for placing music and generating income for songs, recordings and music copyrights
  • Music synchronisation and licensing market overview
  • Key markets for licensed music - Film, TV, advertising, games and trailers
  • Income streams and revenue from licensed music
  • Working with agents and music supervisors
  • Licensing agreements and contracts
08 - Radio and radio pluggers

The role of radio-play in marketing music

  • Playlists
  • Independent radio
  • Pluggers and PR companies
  • Case studies
09 - Digital Music Business Models

U-0415: Digital music business models

  • Digital business models for the music industry, new technologies, platforms and revenue streams
  • Introduction to digital music
  • Digital business models and revenue streams
  • Digital distribution services and partnerships
  • Direct to consumer retail platforms
  • Customer relationship management (CRM) tools
10 - Digital media and marketing for music business enterprise

U-0416: Digital media and marketing for music business enterprise

  • Evaluating key channels for marketing music using digital media and developing a strategy that can be applied to a music business enterprise
  • Developing a strategic plan for digital - objectives, segmentation, target markets
  • Platforms - using social networks and social media effectively
  • Online advertising - paid for targeted marketing
  • Direct to fan marketing - CRM techniques and management
  • Interpreting analytics and campaign metrics
12 - DJ and independent record producers

-

  • details to be confirmed/li>
13 - Strategic Marketing for a music business enterprise

U-0417: Marketing and promotions for music business enterprise

  • Finalising a business development strategy and marketing plan for a product release or campaign
  • Branding and communications - marketing assets
  • Setting SMART targets for music marketing
  • Identifying a marketing mix for a music enterprise
  • Developing a prioritised music marketing timeline
  • Campaign evaluation - measuring success
14 - Funding your music business

U-0408: Source finance and investment for music business enterprise

  • Investigating different forms of business funding and investment, including presenting a music industry investment proposal
  • Public and private funding sources for music enterprise
  • Investment and business development partnerships
  • Developing a pitch for a music enterprise
  • Business development and exit strategy

Each Unit comes with extensive notes and resources that include discussions about current affairs (latest developement in copyright issues, licensing negotiations, Spotify, YouTube, etc).

The curriculum is constantly updated and kept relevant with the support of all the major trade bodies and our industry partners.

Guest Speakers and Networking

Meet and learn directly from experts and professionals at the top of their game.

Chris Carey
EMI Music
Henry Semmence
Absolute Marketing & Distribution
Keith Harris
PPL
Jon Webster
MMF
Tahir Basheer
Sheridans Law
James Bursey
BBC Radio One
Dave Goggin
PPL
BBC Radio One

Music Business School at LSS

Course leader Steve Melhuish has over 35 years of experience working in the music business.

In this time he went from starting up the first Virgin store with Richard Branson, to teaching Music Business at University, and finally establishing his own school.

London School of Sound and Music Business School now work in partnership to deliver the MMBE Diploma.

Steve Melhuish - Music Business School

Summer Course

London School of Sound and Music Business School offer also a shorter (one week) version of this course, only available in the Summer.

Read more about the Music Business Summer Camp.

Student Success

Amber Rimell took a course to move from being a dancer to running her own media business.

Now working with Shy Fx, Rita Ora, Iggy Azalea, Ms Dynamite and Ellie Goulding.

Accreditation

This course is accredited by NCFE and you can gain a formal level 3 Diploma qualification recognised in the Qualifications Credit Framework (QCF). This means that Credits gained on the MMBE can be transferred to other courses and used towards a Degree.

Units from this course can also be mixed with other units from London School of Sound's Music Production Certificates.

Reviews and Feedback

  • The lectures were very engaging and in tune with current industry developments.

    Andrei Nedelea – London

  • I made some great connections…
    I definitely recommend the course.

    XSARA – London

  • Course Leader, Steve's enthusiasm shines through at every stage & the guest speakers were an inspiration.

    Tom Rose – London

  • I learnt a great deal about Social Media & Marketing. Highly Recommended.

    Roger Evans – London

  • This course has given me knowledge, support and opportunities needed to succeed in the music industry.

    Tom Rose – London

Read more testimonials and reviews

Customised Training

If you have limited time, budget, or very specific needs and interests, we can provide any combination of one-to-one sessions, customised training for individuals and groups, and access to individual classes of the Certificate Courses in any combination.